First post

For my print piece, I wanted to focus on the advertising that is prevalent in Tokyo. On the subway, Tuesday night, I was walking towards the stop to the Hanzomon line, I saw an ad campaign for what I believe is women's underwear. What they did was take photos of young women posing as if they were taking off their shirts and throwing them away. The catch was that they did not photograph the t-shirts, instead, they pinned up actual shirts onto the walls on which the ads were placed. An ad campaign of this nature would never fly in the united states, simply for the fact that the t-shirts would more than likely get stolen or vandalized. Seeing this ad campaign inspired me to explore and learn more about advertising in japan.